As you start to map out your small business’s SEO strategy, you’re likely to run into information on content marketing and how it’s quickly becoming a go-to strategy. Search engine optimization is a key component of most companies’ marketing tactics today, due in no small part to the proliferation of internet users searching for relevant content. By using your content to help your website show up in a higher-ranked search position, you effectively raise the odds of getting clicks – and quite possibly new customers as well! If you’re new to this area and are still debating whether getting a content marketing subscription is right for your company, here are the top SEO benefits it can offer that could help you make up your mind.
1. It’s an Ideal Long-Term Marketing Strategy in Any Industry
Effective as they may be in the short-term, traditional ad placements come with time limits, especially if your company can’t afford to keep placing new ads for extended periods of time. When you focus on creating great content, on the other hand, you could be getting clicks for potentially years after you post the piece. This means that a little bit of effort, in the beginning, could pay off for a long time. This makes content marketing a more sustainable and long-term marketing strategy no matter what industry you operate in.
2. It Can Quickly Generate Leads and Conversions
Another benefit to using content to fuel your SEO efforts is that it can effectively produce leads and conversions. By showing up in relevant search results, you easily increase your chances of gaining new viewers who may then, for instance, make a purchase from your website or sign up for e-mail newsletters.
3. It Provides Intangible Professional Status Benefits That Can Feed Back Into SEO
Though this benefit isn’t necessarily the first that comes to mind when you think of content marketing, constantly putting out high-quality content is sure to convey a highly knowledgeable and professional image. By posting unique and in-depth content, you leave your readers with a strong perception of your company as a top industry authority. This alone can provide intangible benefits that might loop back into your SEO strategy since a more authoritative source is likely to get more clicks, views and backlinks!
4. It May Be a More Cost-Effective Option Than Traditional Marketing Routes
Many traditional marketing routes require a significant amount of money put in, with little guarantee that you’ll see a return. By contrast, content that appeals to search engine algorithms is not only often likely to produce positive outcomes, but may be most cost-effective as well. Once you’ve covered the costs of writing an SEO-friendly post, the only other major expenses involved are regular website maintenance – but the piece can bring back readers for years!
5. It Can Help Support Your Company’s Other Marketing Efforts
Don’t forget that SEO is only one piece of an overall strategy, so you should look at content as a way to supplement, round out and bolster your other marketing efforts. Helpfully, great content that helps you show up in searches can also work to, for instance, further your branding efforts or explain the ins and outs of your products and services.
Finding the right marketing strategy for your small business no longer means simply posting ads on local billboards and hoping to attract customers that way. Today’s more sophisticated marketing landscape carries a strong emphasis on SEO tactics, which effective content marketing can help boost. By fully understanding the SEO benefits that can come with the right content marketing moves, you’ll be prepared to get the word out about your business and foster a stronger online presence for your brand than ever.