Ever since the introduction of those digital marketing channels, people have started wondering whether direct mail marketing is even worth it anymore. Well, if you’re wondering the same thing, then let me give you a clear answer before we go any further. Yes, direct mail marketing is still very well worth it, and if you’re not sure what it entails these days, then you should go here to get a better idea about it all.
Even though this particular technique is still going strong despite the digital developments, we cannot fail to mention that it has certainly changed quite a lot. It has evolved and you need to step your game up if you want to create a successful campaign. In other words, the days of relying on those old-school ideas when it comes to this marketing type are definitely over.
If you want to run a successful campaign, you will undeniably need to adapt to all the changes that have taken place. This further means that you might need some new direct mail marketing ideas to include in the mentioned campaign. Well, if that’s what you are after, then you should keep reading because I’ll provide you with some ideas that you could incorporate into your strategy and thus make your marketing efforts more successful.
- Postcards Are In
When someone mentions postcards, people usually don’t think about businesses, companies, and purchases. Well, that can be a good thing on one hand, since your customers are definitely likely to have a look at what you are sending if they are sure that you aren’t trying to sell them anything. On top of that, a postcard may certainly come as a surprise, since they are not so common these days. The bottom line is that they are still in.
Here’s your guide to this type of advertising: https://www.businessnewsdaily.com/15776-direct-mail-marketing-guide-for-small-businesses.html
- Play With The Size Of The Mail
Another thing you should remember is that people are attracted to unusual things. This is why you should play around not only with the size of the envelope and the mail but also with the shape. That is bound to spark curiosity, which gives your business higher chances of being remembered. And, when people remember your brand, they are more likely to buy from it in the future.
- Don’t Forget Promo Codes
Everyone loves promo codes. This is something that goes without saying and I suppose there is no need for me to explain why promo codes can be a smart move in your campaign. Promo codes will not only attract more customers, but they will also help you track the success of your campaign since you’ll be sending your audience to a specifically designed landing page.
- Include URLs (But Use Short Ones)
Even though we are talking about direct mail marketing here, we cannot ignore the digital side of your business. This is why you should include those promo codes that I have mentioned, and this is also why you should include a URL to your website. That will help you drive traffic to it and possibly gain some new customers. Just remember, though, people will have to type in the URL, and if they end up having troublewith it, they will give up. So, include short URLs, as that will decrease their chances of typing in the wrong thing.
- Add Objects To The Mail
When you start brainstorming for great ideas for direct mail marketing, this will definitely pop up in your mind. In short, you will start thinking about adding branded objects in the envelope, but you might not be sure if that is a smart move. Well, let me make this easy for you. It is definitely a smart move, especially when you are sending mail to potential new customers, as they will have an object to keep, and that object will keep reminding them of your particular brand.
- Remember Birthday Coupons
Here is a tip that can help you remind your existing customers of your company. If you have information about their birthdays, sending birthday coupons can be a rather smart move. People love saving money, and they certainly love receiving gifts as well. So, they will certainly appreciate you sending a gift like this. The same goes for any kinds of anniversaries or other things that your customers might be celebrating.
- Make It Interactive
Making your mail interactive can also spark great interest. A lot of individuals are bored when they have to sort through their mail, and you have the opportunity to make the process more fun by adding something interactive to the envelope. Even a simple folded card with a 3D pop-up will make a difference, but that’s only one idea. You can think of your own ideas and thus make things more interesting for your customers.