When it comes time for you to create your content, it is vital that you make it available to as many people as it possibly can be. If you are unable to do that, you are severely hindering the chances of your content growing and becoming what you ultimately believe it can be. The number one mistake a lot of creators make is limiting their possible audience. Whether you are writing about a particular niche or a subject that is very broad, the point of writing content is for people to be able to reach it and enjoy it. So you need to make sure you are not hindering people from doing that. You want people to enjoy your work.
Enhance Your Content for Certain People
It does not matter whether you are writing a post about baking a cake or the meaning of life, there are people that want to read what you have to say. Sometimes the people in that section can be on the older side. While they have not forgotten how to read, as time has gone on, it has made it harder for them to stare at a screen and read without their eyes hurting. This is something you have to keep in mind when creating content. There are plenty of things you can try to do to help out this section of your audience. You can try formatting your page to be much easier on the eyes, you can try to insert text to video in your posts, or you can just make your posts pure video or audio so it requires no reading at all. If you are unable to come up with ways to assist the older generation who are fans of yours, you will find that you lose them pretty quickly.
Make Your Content Personal
Your audience is there for you and your content. So when you are making your content, no matter the subject, you are going to want to leave a little piece of yourself in each post you create. Whether the reader is old or young, there are not a lot of people who come back to content that feels like something they would be told to read for school. When you add your personal touch, your readers will feel like they are getting to know you and what you care about. That is what they want. While your content is good, they are coming back because they are invested in you. So make sure you do not cut them short on that part.
In the end, when it comes to your audience, it is vital to your success that you do not limit them. Broadening your reach is hard enough, so you need to make sure you are giving yourself every opportunity to succeed. No one can survive when they are cutting themselves down. That is why you need to make sure your content can be connected to anyone, no matter how old, what reading capability, or where they are in the world.