Trade shows or expos provide a great opportunity for brands to personally advertise their products and services to large groups of people, and a chance to receive excellent exposure. To ensure enough exposure, however, businesses should opt for the assistance of a skillful trade show consultant who specializes in booth building. With the knowledge of this person, the company will be able to showcase its inventory in a terrific way that will make a good impression on everyone attending.
Hundreds of businesses vie for attention at trade shows, which is why smart-minded entrepreneurs always have a strategy. It is usually a design or presentation that stands out from the competition, and attendees remember long after the show ends. Recent studies have shown that people peruse a display about 3-5 seconds before making the decision actually to go to the booth and speak with the exhibitor. This is why an attention-getting design is critical. It must help you generate interest.
Be sure to include these 5 elements in the trade show ideas you are considering for your next expo:
Clean, colorful graphics covering the entire display will be eye-catching and make your booth stand out. Through a full-sized high-quality image, you can strongly communicate who you are and what your business does. When considering a booth element, investing in great graphics is definitely a must. Hire a designer to make your message go beyond words and enjoy the outcome. Whether the display shows your service in action or transmits your solution to a problem, it is essential the image is original and of the highest quality.
Your brand’s logo and name should be featured too. Many providers of trade show display ideas suggest you use table runners that feature this information. If you also include the link to your website, you are sure to have clients revisit your business information later on. Branding and logos should be positioned at eye-level and repeated in different locations too. There are some essentials that only a skilled designer can help you with. Do not hesitate to call one.
Light designs attract attention and increase the booths’ display appeal. With good lighting, potential clients and partners can focus on the message you convey. Stunning design can also add depth to space by illuminating the walls and shadowed areas and also help you in creating accents.
Technology these days is constantly evolving enabling you to communicate with your customers at multiple levels. Being on an exhibit does not mean that you are limited to traditional practices. Interactive displays and videos can tell your brand’s story and demonstrate testimonials. Social media avenues are also used during trade shows. Facebook, Twitter, Instagram, and YouTube are all platforms that offer many new opportunities.
These are just a few of the elements that should be present in a trade show booth design. There are plenty of other things you can add such as promotional goods, an inviting set-up, and more. If you are looking to take your design to the next level, feel free make use of internet for better ideas.