Thinking about using Snapchat for business?
Want to make the most of the platform?
Snapchat is one of the best and most unique social media platforms out there and businesses who want to get ahead shouldn’t ignore it. If you’re trying to increase your social media reach, using Snapchat is a great option that you can use promote your business.
Unfortunately, if you’re not familiar with the platform it can be difficult understanding how it works and how you should be using it.
Luckily, we’ve got you covered. In this article, we’ll tell you everything you need to know about understanding Snapchat for business.
1. You Need a Business Account
If you’re using Snapchat as a business, there a few things you’ll want to do to make sure you get started out on the right foot.
The first thing you’ll want to do is create an account on Snapchat and then make sure that you have a business profile. Having a business account will allow you to make use of Snapchat’s business tools and start creating ads.
You’ll need to sign up for a personal account at first. However, once you’re logged in, you can then choose to create a business account by logging into the Snap Ad Manager and filling out a form.
Once you have a Snapchat account you’ll also want to create your Bitmoji avatar and start adding friends.
2. Content Will Disappear
The first thing you need to know about Snapchat is that anything you post will disappear after 24 hours or after it’s viewed by the person you sent it to. This type of disappearing content is what makes Snapchat very unique as a social media platform.
Because the content you create will disappear quickly, you don’t necessarily need to strive for perfection with every post. It’s better to have fun interacting with your audience and make use of Snapchat’s unique features to build interest in your business.
To make the most of the platform you’ll also want to post content often. Your posts won’t be around for long, so you’ll need to keep adding more content regularly to keep your business visibility up.
3. Variety Is Key
When using Snapchat, it’s best to use a lot of variety and just have fun with the platform. You should make sure that you’re always experimenting with the different formats that you can use.
Try using different types of content such as videos, still shots, graphics, and drawings. You should also experiment with the use of sound in your videos or try adding videos without any sound at all. You may also want to experiment with posting selfies or using photos and videos of other interesting things related to your business to see what works best.
Additionally, it’s also a great idea to make use of the filters that Snapchat provides users to create unique videos and shots to share with your audience. Anything that you can do on the platform that will grab attention is worth experimenting with, so try a lot of different things and see what resonates with your followers.
4. Be Direct
In addition to posting snaps to your Snapchat, it’s also a good idea to take the time to respond directly to comments or messages you get from followers. While not everyone will see your replies to users like on Facebook and Twitter, interacting with your followers directly is still very useful to do.
The ability to build more personal connections with people on Snapchat is one of the things that make this platform unique and a great place to build a dedicated audience. To do a great job at building relationships on Snapchat, you may also want to read more here about the importance of keeping your Snapchat streak going.
5. Snapchat Ads Can Help Build Brand Awareness
In addition to posting snaps for free and posting a variety of interesting content, Snapchat also has a great advertising platform that you can use to reach new audiences. To create ads on Snapchat, you’ll need to have a business account.
A basic ad on Snapchat will be a vertical video that can be a length of 10 seconds or less. These ads can be useful for advertising a specific product or service.
Sponsored lenses and filters are unique to Snapchat and are a great alternative way to advertise your brand. A sponsored lense is a type of filter that features your logo can be used by other Snapchat users as a photo overlay. Sponsored Geofilters and Face Lenses are similar, and also allow a user to combine your brand’s image or design with their own photos and selfies.
Using these unique ads effectively is a great way to build your brand awareness on the platform and to gain new followers and customers quickly.
6. Measure Engagement with Snapchat Insights
While measuring engagement on Snapchat isn’t as easy as with other social media platforms, it can still be done pretty well through the use of Snapchat Insights. To use Snapchat Insights, you’ll need to go into your dashboard and click on “Insights” which is below “My Story”.
Snapchat Insights can help you to find out more about your audience and to better understand their activity and habits on Snapchat. Snapchat Insights can allow you to get a look at your reach and includes several important metrics including unique views, view time, fall-off rate, completion rate, and demographics.
Each of these metrics can help you see how your content is performing on the platform and will help you tweak your strategy accordingly.
Learning How to Use Snapchat for Business Effectively
Snapchat is a very unique social media platform that differs quite a bit from other social media platforms. However, that’s also what makes Snapchat for business so great. Snapchat is all about having fun, and because of this, it can be a great place for your business to build brand awareness and interact with potential customers.
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