The right logo design can help to increase your brand recognition, make connections with your target market, and differentiate you from your competitors.
However, especially if you’re a smaller or newer business, you simply may not have the budget to hire a professional logo designer.
The good news?
There are lots of free logo design software options out there.
Read on to learn about the best free logo maker, and get tips on how to make a logo that stands out.
The Best Free Logo Design Software
First, let’s introduce you to the top free online logo maker: Adobe Spark’s creator.
You can opt to design your logo maker online from hundreds of pre-made templates, or you can upload your own image into the software and tweak it from there.
Spark also offers you countless typography options and central images that will help to clearly communicate to your customers the kinds of goods/services your brand offers.
The software also makes it easy for you to resize your logo so that it can easily fit on promotional materials as small as a business card or as large as a billboard.
The software is also simple and intuitive to use. So, even if you’re not exactly a computer whiz, you’ll have no trouble figuring out how to use it.
We suggest that you make multiple logo designs, and then have your social media followers or in-house team vote on the top option.
What to Consider When Designing Your Logo
Now, let’s talk about the most important things to keep in mind when you’re designing a logo online.
You’ll need to consider the colors you use, keeping in mind that colors will evoke different emotions in your target market. For example, blues and greens remind buyers of nature and promote a sense of calmness. Red and oranges energize consumers, and can even increase heart rate and pulse.
Your central image is the most crucial aspect of your logo design.
You need to select an image that communicates what your business does, while at the same time avoiding cliched images.
For example, if you’re a pharmacy, images like prescription bottles, the red cross, or even a pill will all make it clear to consumers what you do. However, to prevent these images from looking exactly like those of your competitors, put your own spin on them.
Show a person taking a pill, meeting with a pharmacist at the counter picking up a prescription bottle, or make the cross a different color other than red.
You’re Ready to Bring Your Logo to Life
We hope this post has given you a stronger understanding not only of the best free logo design software but also the most important elements your logo needs.
Remember that your brand’s logo is only the foundation of your larger branding strategy.
You still need to think about your social media presence, your print marketing materials, and your packaging.
Keep checking back in with our blog to ensure you always stay in the know about the next big trends in digital and print marketing.