When it comes to guest post outreach, you have to see it as something more than just a way to get a link to your website on another website. After all, Google – when analyzing blogs and websites – does take into account some signals that tell it whether a certain blog is legitimate or just a place for multiple website owners to get links.
In this respect, there are some practices that you have to follow when engaging in guest post outreach. You will have to take into consideration both the way in which you approach the owner of the website you want your blog post on, as well as the way in which you handle your blog post.
Without any further ado, let’s take a look at the best practices in terms of guest post outreach!
Finding Your Guest Post Targets
Finding the websites worth writing for is not as easy as you may think. You can’t just contact the first website you come across and start writing a guest for them – there are a couple of things that you have to check for before doing so.
For example, you should focus only on the sites that have an authoritative link profile, are in your niche or at least in a related one, post only high-quality content, have a big number of social media followers, are able to bring you targeted traffic, and that will not place your link in an author bio box or in any other place where it would be very hard to find.
Also, keep in mind that, while contributing with a guest post to a certain website, you also have the possibility to make a relationship with either the owner of that website, its authors or the community.
Therefore, you will really want to choose the target accordingly, making sure that it fits you!
Sending Your Pitch
When it comes to sending your pitch, you have to remember that this is the most important part of the whole process. If you get denied, you will have to rely on your second-best option in terms of target websites –option which may not be as good as your first.
You will be sending your pitch in an e-mail, trying to persuade the owner of your target website to allow you to contribute with a guest post. While this may seem something easy to do, you have to take into account the following:
- Prior to sending your pitch, make sure to interact with the website you want to contact – comment on their social media posts, blog articles, and so on.
- When telling them your plans, make sure to always give more than just one idea; if they don’t like it, they will simply refuse you. However, when you provide them with more ideas, they’ll have what to choose from or something to work with, in case they have something else on their mind.
- If you’ve written other guest posts so far, it is very important to let them know that and mention it in your pitch – naturally, you should also include a link to the said guest post so that they can see you have experience.
The Bottom Line
After doing the mentioned steps, all you have to do is write the guest post and keep on interacting with it after its publishing.
However, the most important things that you have to look after are the ones mentioned above – namely, the search for the proper website and the pitch. These will determine whether your website will soon see new visitors or if it will struggle to grow.