If it isn’t already, link building should be a cornerstone of your SEO strategy. White hat link building is one of the best practices for improving search results and scoring quality links. Many business owners tend to ask how long the link building process takes.
Unfortunately, there’s no cut-and-dry answer. It depends on several factors. These include your existing link profile, search engine algorithms, your ability to build relationships online, and whether or not you’re using a link building service. Here’s the lowdown.
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1#) Quality backlinks often take time:
Any well-liked link building company will tell you that SEO is more of a marathon, not a sprint. This extends to link building itself. After all, high-quality backlinks don’t very well appear out of thin air. Even if you write a stellar blog post with solid internal links, there’s no guarantee that it will get featured in a press release, case study, or social media post. On top of this, high-quality websites are often flooded with outreach to acquire relevant links so pitching to a target site can take weeks, if not months. Even with a quality blog post, there’s no guarantee your pitch will be accepted.
This all makes link building sound bleak, right? Fear not. Yes, search engines love inbound links. Thankfully, there are smart ways for any small business to build links and improve its backlink profile. There are a few ways.
2#) Use trusty guest posts:
Guest posts have been a staple of digital marketing for years. This is because guest posts are one of those best practices that seem immune to change. Guest blogging is often the result of savvy blogger outreach. In exchange for your content, you’re rewarded with linkable assets back to your site. These improve your link profile and your overall standing in the search results. While you could go around asking different target sites for guest posting opportunities, this isn’t always the most effective method. Instead, turn to trusted guest posting services offered by top SEO companies.
The best link building companies tend to tackle every facet of link building, including guest posts. An SEO agency often has networking connections that it can rely on to secure your features and inbound links. On top of this, a link building service can review your backlink profile and status in the search rankings to make recommendations and tweaks as needed.
3#) Try link reciprocity:
Guest posts can’t be the only tool in your arsenal. Especially for businesses in the United States, digital marketing can get so competitive that you need to have multiple plans of attack. On top of the internal links you’re using for your link building campaign, consider adding linkable assets for some of your favorite sites. Often, these sites will take notice, especially if they’re link building experts too.
Enough smart linking can help you develop a working relationship with a website. While you shouldn’t trade links just because you can, occasionally setting up links to relevant content can help improve the link profile of both parties as well as your mutual standing in the search engines. This is another tactic a link building service can help with.
4#) How do you choose the best link building service?
Believe it or not, choosing the best link building service is easier than you might think. Even though there are so many SEO companies in the United States market, it’s often easy to spot the right SEO agency from a mile away. The best link building companies offer a mix of link building, digital marketing, backlink profile analysis, and search rankings reporting. Paired with affordability and open communication, you’ve probably found a digital marketing treasure.
Though scoring a quality backlink can take a good deal of time and effort, there are ways to improve your online outlook. From tried-and-true tactics to modern methods, your next linking opportunity could be right around the corner.