Instagram is one of the most competitive social media platforms when it comes to getting the best engagement for your account. Still, this is an excellent asset for your small business. It can aid you to improve your brand awareness while adding a lot of trustworthiness for your services or products. Indeed, it might take some time and effort from your party, buy building the followers database can only benefit your business. So, if you’re planning to improve your account, read on to find out about the best six tips you can implement.
#1 Connect with your followers and potential customers
Instagram allows you to identify quite fast your target audience. This means you can easily follow your followers and connect with them. It would help if you tagged them in your content, share your opinion about their comments, and like their content when you observe something enticing. This will improve your profile’s presence while making it trustworthy.
To identify your potential customers on this platform, you can check your competitors’ fan database. Follow some of those users, and most of them will follow you back due to the interest in the niche.
#2 Set up an enticing visual content
The second most important tip for growing your Instagram account is to share appealing visual cues. This means that you should always use high-qualitative photos or videos, which your fans will like and interact with. You should research what your audience wants and create content that will suit their needs. Also, if you’re not sure where to start, you can use the following ideas to adapt them to your business niche:
- use inspiring content,
- share a behind-the-scenes tutorial,
- share instructional videos that show how one can use your product/services,
- share a sneak peek of a release happening soon,
- blog post photographs,
- share photos of your team,
- tell a story about a special announcement.
#3 Create an interesting BIO
Your Instagram BIO is an asset and can tell the story of your brand or your individual journey as a CEO. No matter what the approach is, it would be best if you focused on creating an enticing and truthful description. Space is limited to a few characters, so you should make the best of it. Keep in mind that your small business will require a proper balance between informal and formal approaches. Still, using your creativity is a must.
#4 Hashtags are your ally
If you’re planning to improve your small business presence on Instagram, you should research about useful hashtags. These can increase your visibility, as it will make it easier for users to discover your content. Of course, you should include too many hashtags in your posts. Five to ten are more than enough.
#5 Quality is your friend
If you want to receive a lot of engagement on social media, you should always share top-notch content. Your goals should be sharing content that is so qualitative that it will make your followers repost it. And to achieve the best and most professional photos, you will have to:
- Use natural light in your photos, and avoid the flash.
- Avoid using your front-camera, because it limits you to just a few settings.
- Edit your content with an editing up and avoid using Instagram’s editing section.
#6 Create contests and offer discounts
Another interesting thing you can do on Instagram is creating Giveaways. This is a great way to encourage your followers to tag their friends in your content. And studies show it can significantly increase both the engagement and the followers database. Also, you can offer discounts for active users on your account and request their opinion about your products or services.
The bottom line is that these six tips can help you improve your small business presence on Instagram. If your profile is original and packed with qualitative information, you will succeed in making the best of this experience. Besides, you can always create an advertising campaign to promote your Instagram profile or access services such as the ones available on Social Boss. No matter what you choose, Instagram is your helper in your online marketing strategy.