Do you struggle to get traffic to your site? Is your web design lacking? Have you tried everything, even getting your hands wet with web development?
No matter how good your web design looks, you’re still not experiencing growth. You don’t need to be good at web development to increase site traffic.
Most business owners wish they could attract more website traffic, but they don’t know where to start. There are so many ways that you can attract traffic to your site, and you’ll learn five of those methods. Here are five ways to increase traffic to your site that companies like NY website design use.
One of the most effective ways to get more people to visit your company’s site is to advertise. You should implement a combination of advertising techniques such as display advertising, paid search advertising, and social media advertising. You should choose a strategy that best reflects your business goals. Do you want more conversions, traffic, or both?
Each advertising channel has its advantages and disadvantages. Consider your business goals before settling on the first strategy you come across. If you want to increase more traffic to your site, then you’ll need to use high keywords that will become part of your paid search efforts. While the competition is high, the payoff is well worth it.
Get on Social Media
The next thing you should do is embrace social media. Just choose one social media channel to promote your content and go with it. Then you can add more as your social media marketing campaign improves. Twitter is great for writing short messages while Facebook can help you attract a new group of followers. B2C companies may benefit from using Instagram or Pinterest.
Check Your Website Traffic
You don’t want to get obsessed with your traffic. But it’s important to keep track of it. Since you’re implementing new strategies, you need to know how well they’re doing. Check your site traffic on an ongoing basis. You want to make it a habit to do it two to three times a week.
This allows you to know what’s working and what’s not so you can make adjustments accordingly. Then you can focus on what’s working so you can increase your traffic.
Craft a Better Content Marketing Strategy
The reason why most business sites fail is that they don’t have a content marketing strategy in mind. You may have tried everything, but without a content marketing strategy, your online marketing efforts will be a waste of time. Sixty percent of companies that have a content marketing strategy have achieved their goals from content marketing alone. Only 7% with a content marketing strategy don’t experience traffic growth.
You have to document your content marketing strategy along the way. How do you even come up with a content marketing strategy? Your strategy should include blog posts, e-books, infographics, podcasts, and videos. A successful content marketing strategy has a combination of all of these elements.
Start Guest Blogging
All of that content shouldn’t take place on your site. How’s anyone going to see your killer NY website design if no one’s visiting your site? You should share the wealth. Despite what you’ve heard, guest blogging can bring traffic to your site and boost your brand’s authority. Keep in mind that standards for guest blogging have changed in the past year or so. Writing a spammy blog post could result in a poor reputation.