The most important start for anyone implementing a sales funnel strategy is understanding how they work. If you don’t fully understand how to make a sale funnel work, the chances of you gaining conversations are low. So let’s start from the top.
A sales funnel is the process of turning website visitors or potential customers into customers and returning customers. There are four stages to the sales funnel: Awareness > Interest > Decision > Action
Awareness is the point at which a potential customer is introduced to your business, interest is when shoppers are looking at your products or maybe companion shopping, the decision is the point where shoppers are ready to buy and action is finally the point in which they make their purchase.
Sales Funnel Builders
Now you know what a sales funnel builder is, you will be happy to read that there are sales funnel builders available to do most of the hard work for you. These tools will take potential customers through the funnel for you, by pre-selected steps set by you. Not only do these builders collect valuable data, but they can also improve sales automation, host webinars, and host courses, depending on your business there is a builder out there for you.
However you decide to create a sales funnel, you should ensure that your website is up to scratch and your hosting provider can accommodate your needs, MangoMatter have a comprehensive list of the best US hosting providers depending on your needs, make sure to check it out and get your website ready for your new leads.
What should you consider?
When looking at a sales funnel builder there are aspects which you will need to consider before committing. Think about your business and what it does, what do you sell, who do you want to attract and what is your overall aim. Then once you have done your research into what each builder can offer, you can compare and contrast between what you need and what is available to you. Here are our top three:
There are many builders available that are fully customisable with code, but for those who haven’t got a Scooby Doo when it comes to coding, you may want to opt for a builder with pre-built customisable templates that match your branding and maintain professionalism.
Automation is what should allow you to build more connections and leads, this is done by lists and emails and automatically following up with your current and potential leads.
Above all else, ease of use is the most important feature of a sales funnel builder. If the builder you opt for is hard to set-up, navigate and use, it may cause issues for you initially or in the long run.
Other features to consider:
- Built-in shopping cart
- One-click upsells and downsells
- Responsive customer support
- Ability to host webinars or training courses
There is no static number for a sales funnel builder, costs vary company to company and depend on the type of subscription you opt for. Most companies offer free trials or basic subscriptions with limit what feature you can access. So what you pay is entirely dependant on your needs and budget.
Examples of Sales Funnel Builders
While there are a plethora of providers out there, we have created a list to get you started, however, we recommend researching and comparing companies to find the best builder for you before committing to one. You can do this by utilising free trials and basic subscription packages. Here are our top three sales funnel builders:
Create beautiful landing pages that will convert website visitors into paying customers with Unbounce. Unbounce also features:
- Access A/B testing to maximise your lead generation
- Create popups and sticky bars
- Integrates with other CRM and marketing tools.
Unbounce features a free trial period which afterward, users must upgrade to a paid subscription to continue using.
ClickFunnels is one of the best builders on the market, allowing users to create customer databases, generate new leads and make sales.
- Easy drag and drop templates
- Offers upset suggestions to customers at checkout
- Specialised in helping users determine which type of funnel suits their needs
- Special feature Actionetics allows users to create and send targeted messages to customers.
- Integrate other CRM services
ClickFunnels offer a 14 day trial period if you think this may be the builder for you. Afterward, plans start at $97 and go up to $297 depending on what you need. Compared to its competitors it is on the pricey side but it does offer users a lot of quality for their money.
Elegant Themes Builder Divi
If you work with WordPress, whether you’re a newbie or a more seasoned user, Divi is easy to use and has something for everybody.
- 800+ drag and drop themes, each customisable
- Sell with WooCommerce
- Create pricing tables
- Build marketing lists and create contact forms
- A/B testing
Divi offers a yearly subscription at $99 and a one-time (lifetime) subscription for $249.