Marketing strategies have changed over time and is the way brands market a product. With the innovation of technology, brands and businesses have been transforming like nothing else. Social Media platforms have paved the way to a new dimension overall. Products are sold online and the brands have got maximum exposure as nothing before. Instagram Marketing happens to dominate the conventional forms of marketing and setting a particular target for the brands to rise. Instagram marketing is the way brands use to connect with their target audiences and market their offerings.
However, we know that nowadays we can create an ad the way we want with various Instagram Ad Templates and Instagram Story Templates by using InVideo’s video maker. But that is not enough. For any work to be completed in the correct manner, we need to establish a strong base to it so that the rest of the steps fall into place much efficiently and easier. With this article, you will come across a few effective pointers and the best marketing strategy you can make use of while marketing your product.
1#) Create a strong base by switching to business profile
Instagram offers you an option to convert your account to a business account for mass reach of your page. It is actually very necessary to do so before you start ringing your thinking bells about instagram marketing plans. The steps to do so are very facile.
Go to your settings and click on “Switch to Business Profile” to get started. A business profile allows you to create and publish instagram ads without needing to use Facebook’s advertising tools. Instagram even allows you to use the Insights tool which provides statistics about the impressions and reach of your posts.
2#) Make good use of the tools offered free of cost
Instagram offers you the Insights tool for you to view demographics. Demographics include impressions, engagement data, age group, interests of the viewers and much more. The main reason this tool is provided at ease is because you can use them to understand exactly how users are interacting with your content. This is necessary in order to know more about the interests of your audience and how users interact with your posts.
3#) Design Sponsored Ads
Instagram nowadays is flooded with ads and brands have been making the best use of it. You can now control exactly how much you want to spend on them by setting an Ad budget. Use stunning ad makers which are available online for free. You can showcase just one sponsored ad or multiple ads with the carousel feature. With this feature, brands can now target a larger audience which includes people who do not follow your account.
It is advised to use an engaging content as the value increases much more. You can also turn your existing posts into sponsored ads.
4#) Hype your story with Instagram stories
Instagram stories are the best way to initially make the users aware of what you are going to come up with. They live for only 24 hours and come in a “slideshow” format.
A unique feature of this tool is that you can experiment with your story as much as you want. Instagram stories offer you various features to be applied in your picture or video. They offer varieties of filters and layouts you can create. Some features include short video, rewind video, live video, boomerangs, etc. There are even face filters and stickers for fun use.
Instagram stories prove very helpful if utilized in the correct manner. It all depends on the brands as to how they convey their message and up to the customers as to how they perceive it.
5#) Paid Partnership
This implies that the brand engages with potential influencers and bloggers who tend to influence the public. This is one of the fastest ways to get a good amount of customers. It is a two way benefit, that is even the brands benefit from the influencers because of the number of followers they possess and the bloggers also benefit as they get a good amount of exposure.
It all depends on how well you play your card. For instance, if you build a good relationship with each influencer you hire, you can build lasting brand awareness with a new audience. It could even help you generate millions of likes in the future.
6#) Create innovative taglines and hashtags
A brand gets its identity by the taglines and slogans they use. It creates the first impression on the audience and if they like it, the brand goes a long way. Hashtags generate instant engagement. When you post a photo or video, relevant hashtags help you reach more people and when your brand creates that standard, your hashtag can also be used by other people. In this way they’re exposing your company to their followers.
7#) Make teaser videos of your product that will urge people to buy
People love it when something is left in suspense and is left on the people to guess what the brand might be bringing up next. Product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard. Likewise, BTS also helps the audience know how your video ad was created and how the brands went about to showcase their final result.
Instagram Marketing has a long way to go and brands need to start adopting effective practices for them to stand out amongst their competitors. It is cakewalk for the ones who have set a base for themselves, but if you are a startup brand, these tactics will surely help you go a long way.
What instagram marketing techniques work best for you and your brand? Tell us how it went about by sharing your experience with us.