When it comes to social media, this is really a battle of the two biggest heavy weights. Facebook is by far the bigger of the two with more than 2.38 billion users, although Instagrams 1 billion users is highly impressive given that the platform is still considered as the new kid on the block by many in the industry. It is clear to see from these impressive numbers that both highly powerful entities that provide brands with a great platform to be able to connect and engage with their customers. To better understand which one of them is the best for your brand, we need to take a look at each of them in more detail.
As previously stated, the platform has more than 1 billion users, with around 67 % of these using the app each and every day. It is no surprise then that 65 % of marketers plan on using Instagram more for their social strategy in the future. Generally, users on here tend to be younger than those on Facebook and so have a lower level of income.
There are 2.38 billion different users using the platform each and every month across the entire world. More than 96 % of these users accessed their account from a mobile device, such as a smart phone. Of these billions of users, 40 % claim to access Facebook to watch videos on it. The users on here tend to be older than those on Instagram and, as you would therefore expect, have a higher level of income.
And The Winner Is
The type of content that you post online has a big impact on which of these two social media platforms is the best for your brand. This is because content that is popular on one of them, is not necessarily going to be well received on the other. Both are very different and so you have to treat them separately when being used for marketing purposes. One is not a replacement for the other.
If you intend on posting mostly curated content, then Facebook is the platform that your brand should use. This is something that you see a lot of on there by other brands. However, if you will be posting mainly original videos and photos, then you should go with using Instagram instead. This is particularly true if your brand already has a large following on the platform. If growing your audience on Instagram is something that you need help with, then there are companies out there, such as Social Meep, who can help with organically growing your follower base on the platform.
By identifying your audience and deciding what type of content your brand wants to post, you can easily determine which of the social media platforms is the best one to use.