Passion is what drives creativity. Be it through art, music, poetry, or even travel. The latest trend emerging amongst all generations at the moment is that people want to create and share their ideas. Some are artists, playing with the subtleties of color on the video to show us a masterpiece in the making. Others prefer to tantalize our other senses – with their music, travels, fashion, or even food recipes.
Art as a form of communication
Humans are inherently social mammals. Communication is essential for the well being of humankind. That said, the methods by which we tend to communicate has changed drastically over the years. With the advent of the internet, people have been able to connect over farther and farther distances. Those who are creatively inclined have capitalized on this phenomenon and utilized it to their advantage. Artists used to create their masterpieces in private, expressing their thoughts into art communicating to the world thought, a feeling, a sensation. It was then up to art galleries to help generate a want for those paintings. In order to sell, a desire for an artist’s painting must be propagated. Elegant events are organized, displaying art in all its different forms where people could view and even purchase the art that was so passionately created probably in a messy studio.
Evolution of art into performance
Every industry must evolve in order to stay relevant. Art galleries employ art curators to choose which pieces are most likely to sell. They also employ other tactics to cast a wider net and attract more potential buyers. Somewhere along the line artists thought to come out of hiding and start creating their art in the presence of an audience. Essentially, creating both the art piece and the desire for it simultaneously. This movement was a performance that resulted in a physical item that could potentially be sold. The audience was witness to the artist’s passion upfront – an intimate experiment that proved to be successful in marketing the art for subsequent sale.
Losing the middle man
In all areas of the economy, one can observe that sellers are no longer relying on middlemen for their transactions. Especially with the spread of internet use (in particular social media), there is now a trend of direct contact between buyers and sellers. In the art industry, the artist is not only the creator but also effectively the seller. Many artists have a presence on social media (with multiple accounts) to showcase their art as it comes to life. Painters, sculptors, even crochet artists have begun to share videos of themselves on social media. This gives them control over what they create and what they wish to share with their followers. Creative control is best achieved when they lose the shackles of what is acceptable by art curators or what is not.
Casting a wider net
It goes without saying that in order to increase the likelihood of a sale, artists must reach as great a number of people as possible. Of course, the creative process is unique to each individual artist and cannot be fully understood – merely speculated on. However, a rising trend is to use a company like socalgreg.com to assist in increasing the traffic of viewers to an artist’s social media accounts. They help boost the audience by managing multiple accounts (Instagram, Facebook, Youtube) simultaneously and initiating the propagation of views, shares, and likes. Of course, as followers and viewers of the art increase in number, there is an exponential effect on the probability of selling that art.
Propagation of art
Art is spreading through a different medium than it has historically. Social media has created an evolution in the art world, whereby artists are able to reach a larger audience using a few simple tools and their own creativity alone.