It’s the 21st century, and whether you like it or not, social media platforms like Instagram are now major players in any business model.
Why use Instagram for business? Because it’s a digital marketplace crawling with potential clients.
With 37 percent of American Internet users on Instagram, creating your brand on social media means reaching clients nationally who want what you have to offer.
You don’t need to be great with a phone to get your business on Instagram, but you do need to create an Instagram account ASAP.
Read on for 5 reasons why Instagram for Business is the right move for you and your business.
Instagram for Business
Instagram’s business features are relatively new to the world of advertising, so using Instagram to market your business might seem odd at first. Your business has to keep up with your clients. Using Instagram to do just that is relevant and unique for several reasons.
Instagram is way more than just a place to post selfies and photos of your delicious brunch. The app allows your business to have a personality of its own.
By posting photos and videos on Instagram, people will get the feel for your business without much effort on their part.
By appealing to potential clients visually, you’re giving them a chance to see your products and services while they’re just scrolling through their feed.
More than one-third of Instagram users have used the app to purchase items such as clothing online.
By posting on Instagram and making your business known to the world, you increase your chances of not only gaining followers, but actually making sales – which is the whole point.
If you have a website, be sure to link it to your biography section so customers can access it easily.
There’s no doubt that reaching a national (or sometimes international) audience is way smarter than reaching just a local audience – especially if you have a product or service not tailored only to your location.
Posting regularly on Instagram and using discoverable hashtags guarantees you’ll be noticed by audiences everywhere.
Putting yourself on the digital map with better engagement also means you have a much better chance of showing up in search engine results. SEO is a critical part of any blooming business. If you’re not showing up on the first page of search results, you’re not gaining interest.
When you switch your Instagram account from personal to business, you instantly have endless marketing tools at your fingertips.
Instagram allows business accounts to promote their posts to reach bigger audiences for a small fee. The app also provides important data on your followers, popular engagement times, and how many people are viewing your posts for free.
These tools take the guesswork out of advertising and easily provide your ROI.
If you have a business with a quirky style, or even just fun employees, giving your business an online persona causes your online audience to like your business even more.
It’s not enough to just have amazing products. Clients want to see that your business is relatable and approachable.
Some of the best business Instagram accounts not only have great products but can keep their followers amused.
The benefits of Instagram are endless when used correctly. Using Instagram for Business means posting regularly and being sensitive to what posts are most popular with your clientele.
If you don’t have an Instagram account for your business already, create one today and see how getting social can work for you.