Are you subscribed to Spotify? However, do you know about all the ways to promote music? You will almost certainly hear about many possibilities for the first time. For example, playlists are definitely the shortest path to success on Spotify. That is why you should consider promoting music through Spotify playlist placement. The relevance of this decision comes from the incredible popularity of the service, because more than 100 million people actively use the service every day and they have more than 30 million songs of different genres and styles at their disposal. These numbers are really surprising. But why are playlists so important in music promotion?
First of all, it is worth discussing the features and advantages of Spotify over other competitors, because you need to understand the reasons why so many people choose Spotify as the main source of music. First, we will discuss the important cross-platform listening feature. The essence of the function is that when you start listening to a song on your phone, you can continue from that moment on the TV. As you already understood, the basis for the implementation of the function was the wide distribution of the program. The application can be installed on absolutely any device, whether it is a laptop, phone, refrigerator, or even a car. The main ingredient is Internet access. Another important advantage is a highly developed system of recommendations and selection of music. The system creates playlists, which are almost impossible to get bored with. Millions of people listen to thousands of playlists every day, and in each of them there is a place for you.
But what are the advantages of Spotify playlist placement over other promotion methods? Firstly, songs in popular playlists have a greater chance of becoming famous, since there are songs of different genres and styles of music in general playlists, and a bright, emotional song will definitely stand out over the general background. Due to this diversity, it is very difficult to confuse songs, and your track will definitely not be lost among many others.
Secondly, with the help of playlists it is easier to find the target audience because a lover of Mozart will not listen to a rock playlist by and vice versa. In the playlists, your songs can be heard by people who encountered your music for the first time, and without realizing it, they will wait for your new work. That`s how Spotify playlist placement helps to unleash the musician’s creativity and popularize his music. Being in the Spotify rating playlists is an important step in the development of every contemporary musician, a step on the path to success and fame.