Designing a website requires knowledge of a company’s demographic, as well as the current Internet trends. Developers constantly research the latest information. Knowing what their process entails allows a better insight into how to create your business’ online presence.
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Aspects in a Webpage
Before diving into the six questions a developer uses to create a site, you should know the various aspects a site should offer your company. Visit your competitor’s websites to see what they are doing and how customers interact. Look at their menu locations, widgets, sliders, images, and call-to-action style. All of these play a part in a successful site that brings in leads.
Q1 – Is it Easy to Read?
A website should be accommodating to all ages and demographics. When a designer looks at a page during the development stage, they want to make sure it is easy to read. They are looking at the font size for text and headers, as well as the typeface used. Contrasting colors are necessary, but studies have found readers prefer dark font on light backgrounds. Font styles are used to emphasize specific sections of text, but they should not be overused. The goal is to have readers want to stay on your page without worrying about eye fatigue or struggle to find the information they want.
Q2 – Is it Easy to Navigate?
One of the main reasons a person leaves a website without interacting is because it is too hard to navigate. Menus and navigation structure should be the priority. Developers often use a whiteboard to create a flow chart before creating a link structure. Every page should have a similar format, so a visitor knows what to expect. The goal is to get a potential client to your site and to stay on that page. Therefore, it is recommended to direct a viewer to their answer within two or three clicks. Sites with advertisements need to have content separate. People do not like to scroll through the ad and will leave before they reach their answer.
Q3 – Is the Layout Consistent
Branding is all about appearance and consistency. You want a website with several pages that all have the same layout. This entails using the same structure for images and standout text. The following layout options to consider include:
- Rounded corners
- Bullets
- Navigation location
- Drop boxes
- Colors
Q4 – Does he Call-to-Action Work?
Call-to-actions should be one of the easiest aspects to find on a page. You want one that is easy to read and always in working order. The goal is to have it grab your attention and drive people to click on it. Finally, watch the analytics to see if it is working. If it is not driving the leads you hoped, consider trying a different type.
Q5 – Is it Shareable?
People are social creatures and rely on advice from others. When you offer a good or service, the goal is to have current customers share your site as a recommendation. Ideal websites have social media icons on their main pages and on blog posts.
Q6 – Will it Ranked on Major Search Engines?
Finally, one reason to hire a professional to handle your web design in Chester is search engine ranking. Professional developers understand what Google and Safari are looking for in a website. You want enough external links to make your site trustworthy, but not so many that people take their business elsewhere. Optimize your site to the point you show on page one of any search result.