If you ask most business owners what it takes to succeed in this day and age, they would most probably tell you ‘a proper marketing strategy.’ The online age we’re living in has been a double-edged weapon for companies.
On the one hand, it is much easier for a business to market its services/products; on the other, it’s almost too easy and the competition is fierce because of that. Things tend to be particularly more complicated in a cutthroat line of work like legal services. A law firm needs to have a sound marketing strategy to stay alive in the market. This strategic guide will help you develop one.
Search engine optimization
The first and foremost tool in your marketing strategy is search engine optimization. You need to understand that we live in a digital age, and people use online resources to find whatever it is they are looking for. If a person wants to find a divorce attorney in their area, they wouldn’t pick up the yellow pages to look for one.
They would open Google and type ‘divorce attorney’ in said area. This is why it is extremely important for a law firm to invest in SEO so that it would rank higher on those local search results and become visible to potential clients.
This means optimizing your website in terms of speed because no visitor will stick around for 30 seconds until your home page loads. Navigation also needs to be seamless and smooth, so people could easily find their way around your website and contact you with ease whenever needed.
Content optimization is another must, especially for law firms. People don’t really take lightly to having legal jargon thrown at them; they’d just move on to another firm’s website. It is quite important that your content is easy to read and informative, not to mention updated. These strategies will help you rank higher on search results, and in turn, you will be able to generate more leads.
Play to your strengths
A key point to successfully marketing your law firm is playing to your strengths. You need to have a niche and focus on it, because people most often don’t look for just any random lawyers. They usually want ones who are specialized in certain cases. As you can see on https://seerden-law.com/, personal injury attorneys are particularly important for a lot of people, owing to the fact that car accidents are a leading cause of injuries in the United States.
So, if a person goes through such an incident, they will want to hire a specialized attorney who has handled those cases before, and knows how to deal with insurance companies. This is why it is important that you find a niche and make it your selling point because everybody loves an expert in their field.
As we have been mentioning throughout the article, we live in a digital age, and the most heavily used platforms are often social media ones. A law firm cannot afford not to have a solid presence on different platforms like Facebook, Twitter, Google+, and LinkedIn. A lot of people use those on a daily basis, and your firm has to be able to target people there.
Social media is a great way to connect service providers with potential leads, and it creates a sort of bond that makes it a lot easier to get those leads. A page on Facebook or Twitter is also the perfect way to redirect people to your website, which in turn increases the chances of them turning into clients. People love asking questions, and a social media platform is a great way to answer those questions and engage in dialogue with your potential leads.
Add a review section
This might feel a bit random on its own, but believe it or not, adding a review section to your website is one of the most effective marketing tools there is. People love to read reviews on products and services before buying them, and we do it all the time. Legal services are no exception to that rule. Potential clients will want to see what previous ones have to say about your services, so it is very important that you add a review or testimonials section to your website, and it can significantly improve your lead generation rates.
It is very clear that most marketing strategies you need to market your law firm are online. That is not to say that on-ground work is not important; it is. But it is the digital means that count the most now, and this is why you need to invest in them.