hanks to Google, marketing your own business has now become easier than ever. Google Ads launched in the year 2000, and back then, Google handled 20 million searches daily. Now, billions of people are using Google searches, so millions of advertisers are using this to their benefit to get sales and leads. As much as SEO is important, Ads can be of great help to your business. This marketing tool allows you to create simple and creative ads that target audiences who are interested in online information related to your business services.
This online advertising method, however, can be tricky if it’s not used properly for your benefit. Luckily for you, if you’re interested in using Google Ads for your business, we’ve curated a list of 5 important things to know about managing this tool.
1. Select Your Keyword
Taking the time to research your keywords potential customers may use in their search engines is one of the important steps to manage your ads. You can choose to depend on the Google keyword tool to figure out which keywords to focus on, but that option isn’t always reliable. For that reason, many people will use the help of specialized agencies to make their ads more profitable. In Australia, adwords perth mentions that having a clear idea of how your potential customers conduct their online searches is the key to an effective ad group. You might also want to try using negative keywords that could redirect customers to your page.
2. Use Call-to-Action
Simple, easy and strong call-to-action tools are key factors in making your potential customers reach your services. Using this method creates an effective campaign and an urge for customers to take action. For instance, you can try phrases like “call now” or “buy now.”
3. Use Geo-targeting Options
For a successful ad campaign, target your audience, according to their location, such as specific countries, cities, and states. Ignoring the accuracy of this step might have you end up with ads that are irrelevant to your audience’s needs. Most Google Ads agencies will help you get this step right.
4. Create Different Ad Groups
When you decide to create different ad groups, you get to be as creative as you want with each one. You will need to manage your keywords and carefully pick them for each ad group. Make sure each group is related to your landing page, or your potential customers will lose interest in your services and not find them credible.
5. Track Your Ads
You’ll need to create data from your ads campaigns, that will eventually help you in your reports and analytics. With this retrieved knowledge, you can optimize your SEO and find new ways to rank higher on Google search engine and create profitable campaigns.
Google Ads can transform your business and help you get the best marketing strategies at your fingertips. With the help of an expert and your background knowledge, you can easily jumpstart your ad campaign. Make sure you manage it while keeping in mind your end goal and what your target audience will be looking for. Remember to improve the quality of your landing page before using these ads.