Getting your dating website up to speed for SEO can seem like a monumental task. However, when you break down each layer of optimization into a smaller section of work, it doesn’t seem so bad. We’re going to look at the top SEO tips that will allow you to ensure your dating service is going to bring in the traffic you want without having to resort to ineffective, time-consuming practices.
Dating is a specific branch of digital Business
The first thing that you must understand about your website is that you’re working within a very specific, yet broad niche. In many ways, using a dating site can overlap with the methods that a person would employ to gain a customer’s attention. You must have a thorough understanding of the type of organic traffic that you’re trying to drum up for your business. Whether that means you’re looking for singles in their 30s or people from a specific culture, you must understand the demographics using your site.
These days, it is not enough to brand yourself as merely another dating website. Any of the top articles concerning SEO as it pertains to the last year or so tells people that they must niche down or narrow their topic to achieve a better outcome. That does not necessarily mean that you must create a niche at the beginning of your site’s journey (though that would help), but you should be aware of the types of dating that are most commonly happening on your website.
Choosing keywords and rules for placing their synonyms on the landing page
Once you have established the kind of site that you have, it’s important for you to get the keywords that you need to attract attention to the pages of your website.
You might think that it’s wise to use SEM Rush or Google Trends to help you plan the keywords that are most likely to get you noticed within your niche. Yet, you have to consider two other elements: synonyms and placement on the page. People building a site can easily find synonyms for the terms that they are using to get better results from Google’s indexing. For example, Ebony Dating and Black Dating are completely different terms, but you can use them interchangeably on your website to get more notice. Using synonyms is very useful in preventing overloading keywords on your website, and it can be the key to getting people to visit that would search for the synonym but not your main keyword. It’s important not to purposely overload your page, but instead, seek to bring added meaning to your page. Don’t go out of your way to use synonyms but understand that they can play a role in semantically related keywords.
The other consideration is where you should put the synonyms? According to the experts this site, it’s a good idea to make use of synonyms when you are putting together your H2s and don’t want to repeat a keyword like Black. Instead, you use Ebony and get a semantically similar word that can help people find your content. Thus, organic use continues to be the best idea for long-term optimization efforts.
User profiles – to index or not to index? That’s the question.
There is a big argument over whether or not to index your user profiles. Is it worth going through the effort to ensure that Google indexes these pages that are mostly empty and devoid of SEO benefits? Some people believe that the unique long-tail keywords that are generated by people making profiles could have beneficial outcomes for generating site traffic.
You have to look at the data that is in front of you. Are people coming to specific profiles from Google, or are they generating traffic by following your webpage’s search feature? If you find that some profiles are doing very well, then it’s a good idea to index pages. The caveat here is that this scenario is rare, so the majority of people would do better to shed these useless profile pages from their index.
Optimizing Content Pages – No Keyword Overloaded Home Pages!
Another idea to keep in mind when you are optimizing your web pages is to stop forcing keywords into your work. There are so many websites that insist on a certain percentage of keywords that are balanced against LSI and long-tail keywords. The amount of effort that people put into these actions is not supported by the outcomes. Thus, it’s not worth overloading your page to try to trick Google to rank your site higher on SERPs. All you are doing is ensuring that you will have to rewrite your web pages as Google continues to get “smarter” and recognize when people are trying to game the system for their benefit.
Build trust with quality link building
The last tip that we have to discuss is about link building. Some website owners are so obsessed with this prospect that they lose all sight of a very simple fact- you have to build quality links. If you simply build links with sites that don’t have anything to offer you, then you’ve wasted time. A lot of people are linking to sites that aren’t trustworthy or authoritative, and that can be more of a drag on your site’s reputation than anything else. Always make sure that you’re working with reputable sites, trying to stay relevant, and being mutually beneficial to get the greatest outcomes. People that are dating have various needs, and there are plenty of industries willing to build links with dating services to get their attention and fulfill their desires.
Today you will not surprise anyone with dating on the Internet and even more so with long-distance relationships, because online dating is very popular all over the world. It is also a highly profitable industry that affects not only the privacy of each individual user of the dating site but even the country’s economy. Therefore, it is an important task for any developer or businessman to properly optimize your product so that it is as visible to search engines as possible.