Any application requires decent (at the very least) UI and UX design to meet the customers’ needs and requirements. In this case, these apps are easy to promote and attract traffic. The visitors will convert into real customers if they see that a particular app can give what they want fast and trouble-free. As a result, the number of users and sales grow.
In terms of UI and UX similarities, consider their four primary components:
- Usability, meaning how easy it is to use an app.
- Visual design, that is how eye-catching an app looks.
- Interactivity i.e., how engaging the site is.
- Architecture viz the layout’s logic and meaning.
Wireframing is also crucial. It deals with somewhat like a draft that services to check the app’s features, color gamut, layout, etc., efficiency. Now, let’s reveal the differences between UI and UX development (spoiler: they are not the same).
UX Design Components and Peculiarities
The UX design sounds like a “user experience” one. It is a part of the app’s front end with one key feature: it focuses on product design and people’s interaction with this product. Here are the UX design’s primary features:
- It applies to both digital and physical items.
- Improvements aim to enhance the entire user experience from the first touch to the final step.
- It should remove all the pitfalls the users face along with their interaction with a product.
- The final goal is to present stuff or service that looks attractive and indispensable from a customer’s perspective.
So, you definitely need a UX designer if you want to ensure the best possible products’ interactivity. It doesn’t come to visuals but overall feel.
What Area UX Designer’s Skills?
UX designers are usually into competitor and customer analysis and search UX best practices. They also focus on the product’s content and structure, checking their improvements through wireframing and prototyping. Of course, they always work in collaboration with web developers and UI designers. However, the latter is not a strict rule since many professionals manage to reconcile both jobs.
UI Design Goals and Working Principles
UI designers work within a digital field, trying to improve the user interface – touchpad, touchscreen, etc. The UI design doesn’t concern a particular company, service, or product’s presentation. Instead, it works to enhance a visitor’s interaction with a digital device, making it as intuitive as possible. Consider some other features:
- The UI design is valid for a digital product only.
- It sought to improve elements like buttons, menus, fonts, and other touchpoints.
- It creates win-win visual combinations.
- The UI design’s ultimate objective is to make the app coherent, aesthetically delightful, and engaging for customers.
High-quality UI design discloses, emphasizes the brand’s strengths, and makes them visible to visitors through an appropriate color gamut, animations, fonts, etc.
What Should a UI Designer Do?
When you hire a UI designer, he/she makes a customer, design researches, and focuses on graphic and brand development. He/she should be keen on animation, interactive elements, and app adaptations to various screen sizes. The job requires a pro to understand the UI prototyping and work with web developers to implement all the ideas.
As you see, the terms UI and UX are not interchangeable but highly complementary. They cannot work apart from each other because they influence customers’ perception, behavior, and the app’s conversions. However, they play different roles, covering other aspects of customer’s steps on the site.
When UX design solves the customer’s problems, UI makes the visitor’s presence on the site pleasant and comfortable. Hence, they speed up various sides of the app’s development, acting in synergy for maximum effect. Together, UI and UX designers achieve a common goal to present a product that engages a user to make a purchase.