Do you wonder what SEO is and how it works? What ranking factors matter for SEO? What are its benefits? This dummies guide to SEO is for you.
Learning SEO can be a daunting experience for beginners. But you need to start somewhere before you are considered a pro. All you need is a basic guide to help kickstart your SEO learning journey. Keep reading this guide to learn and understand SEO. You can also run through and learn about seo here.
1#) What Does SEO Mean?
SEO is short for search engine operation, it is the art of bringing more traffic to the website by ranking high on a search engine. It basically enhances the visibility of content that can be discovered through search engines.
2#) What Are The Goals Of SEO?
The main goal of SEO is to help a website reach the top organic search engine results. Improving the website with SEO will induce traffic and consequently boost revenue. To better understand the general purpose of SEO you need to understand how search engines work. Leading search engines like Google have designed bots or spiders, these bots scrawl through the internet to find websites and rank them. So, when you try to search for something particular and put in related information, search engines deliver a list of relevant websites.
3#) How To Master Keyword Research?
If a business wants to induce revenue-generating traffic, then they have to do thorough research to pick the right words they want to rank for. It is important to select keywords that are suited for the business and are frequently searched. Doing so will get their website at the top rank, making it available for a bigger audience.
Let’s talk about different kinds of keywords. There are two kinds of keywords. Short-Tail keywords and Long-Tail Keywords. Short-Tail keywords consist of only one or two words and have generic meanings. On the contrary, Long-tail keywords hold three or more words used to better describe a product or a concept. Comparatively, long-tail keywords produce better results because they are more specific.
For instance, if you search for “Where To Buy Stiletto Heels’”, it’s more specific and more relevant than “stilettos”. This way a business can engage its customers better.
4#) Benefits Of Long-Tail Keyword:
- Targets Better Traffic.
- Less Competition.
- Better Personalization through custom-tailored keywords.
- Easy Optimization.
Keywords are the key to SEO. Understanding what keywords are and how keyword research works is the foundation of learning SEO because you will create content, URLs, and titles based on keywords.
5#) What Is The Difference Between Off-page And On-page SEO?
There are two very different branches of SEO that a lot of marketers consider as one- off-page and on-page SEO. On-page SEO refers to the element that you can directly change or control, while off-page SEO consists of the activities that focus on increasing the rank and authority of your domain.
For a beginner, on-page may be an easier topic to understand. Therefore, we’ll be explaining On-page SEO in-depth for your better understanding.
In simple words, on-page SEO means to manage those components of your page that will please search engine bots as well as visitors. It involves formatting what’s on the page such as website navigation, URLs, keyword usage, and meta description. It also optimizes elements like page speed. However, on-page SEO is more complicated than it sounds and focuses on other factors that require a lot of careful work.
The primary purpose of on-page SEO is to make a website more user-friendly to improve its value and visibility in different search engines like Google and Yahoo. The goal of On-page SEO is to achieve increased traffic to your website and higher search rankings. But you need to give time to work. The on-page SEO results are good but take time. Once your on-page SEO strategy takes off, there is no going back. If you do it right, it can skyrocket your sales and online rankings.
The off-page SEO manages factors such as mentions about the brand, authoritative links to the website, and social media marketing. It generates traffic to the website. However, for off-page SEO, you have to rely on others such as reviews of your online customers.
6#) What Are UX Signals And How To Identify Them?
UX stands for User Experience. UX has been Google’s main focus since its creation in 1998, Through UX signals you can know whether or not your customers are benefitting from the content found on your website.
The primary focus of any search engine is to provide its users with the right results so UX plays an essential role in SEO. Your website should be developed on the basis of the user’s needs, providing them with functionality, design, and material that fulfills their expectations.
RankBrain is a machine-learning algorithm developed by Google. It surveys user behavior to measure their level of satisfaction. Google keeps a check on the percentage of searchers who click on a search engine result. Google does so to scrutinize different websites depending on the attractiveness and relevance of a website compared to others.
Another UX signal is the dwell time. Dwell time is how long a user stays on a website’s page. Before they go back to the SERP. Dwell time can greatly influence the SEO performance as it is recognized by all leading search engines. But a longer dwell time can show a user’s high interest in the result or it can show the user is having trouble finding an answer. However, Material and keyword usage can stipulate which response is more accurate.
UX signals play a great role in determining your ranking. Paying attention to UX signals can help you with optimizing and elevating your rankings.
7#) What Is Link Building And Why Is It Important?
If simply put, link building means to obtain hyperlinks from different other websites to your own. A link is used to help users navigate between pages on the internet. Through the help of these links, search engines crawl the web. They go through the links between individual pages on the website and the links between entire websites.
Link building directs the referral traffic and increases the website’s authority. It is one of the important SEO strategies. Links work as a signal and google recognizes your site as a quality content that is worthy of citation. And, that is why building links earn higher rankings.