When Pepsico found that Mountain Dew was struggling with its sales, they needed to find the source of the problem to tackle it. They realized that the image of the product in the mindset of the customers had been shaken; it was associated with low-income individuals who lived in rural areas. Customers didn’t want to be associated with this image. So, what did the company do? They hired targeted marketing specialists to fix the situation.
What happened next was the famous ad campaign featuring Paul Rodriguez, the skateboarder, and Lil’ Wayne, the hip-hop artist. This campaign targeted young adults ranging from 18 to 25 years of age, living in urban areas. There was nothing to get their attention like attracting them with trendy sports and music, and it totally worked. Mountain Dew’s sales rose again in no time. It became the drink for the cool crowd.
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What is Targeted Marketing?
By now you must have created an idea about what targeted marketing is. In short, it’s using marketing strategies directed at a market niche you want to reach. Businesses of all fields and sizes use this strategy to dominate their niche, making sure that their marketing efforts are focused and never wasted.
You’d be surprised how many different types of businesses benefit from this strategy. It becomes even more critical in strongly specialized businesses, something that the experts in marketing for Fertility Reproductive Practices at https://telosdm.com/fertility-reproductive-practice-marketing/ have come to reap its benefits. In such a highly specific field of medicine, normal ways of optimizing for SEO or social media marketing won’t be very effective. Instead, specialized targeted marketing specialists implement Fertility Reproductive local SEO alongside general Medical SEO to maximize their websites’ exposure. The same goes for every aspect of their digital marketing strategies.
Why Do You Need a Targeted Marketing Specialist?
To put it in clearer descriptive points, here are 7 reasons why you need to hire a targeted marketing specialist:
1. Analyze Your Target Audience
When your niche is very specific, you’ll need to build a better understanding of your target audience. Guessing that their behavior and interests are just like other customers won’t get you closer to them. On the contrary, your marketing efforts will be wasted.
2. Build Better Understanding of the Market
A targeted marketing specialist will give valuable information about both your target customers and the market trends. You’ll understand which areas to target to maximize your profits and you’ll be able to adjust your services and products accordingly. You’ll realize that there are additional features you can add without any hassle, which will in return bring great benefits to you.
3. Create an Effective Marketing Strategy
Specialists know all of the digital marketing secrets, and they’re specialized in ways to customize their strategies to your needs specifically. They won’t give you a one-size-fits-all solution like other digital marketing providers. They’ll create marketing strategies that will directly reflect on your marketing goals.
4. Provide Better Services
Through building a comprehensive understanding of your target audience and your niche market, you’ll be able to address their needs better. You’ll understand their mindset and what they’re looking for specifically and you’ll provide it for them. This will increase your credibility in their eyes, turning them into your ever-loyal customers.
5. Increase Brand Awareness in Your Niche
Marketing is beneficial in many ways, but one of the top reasons that businesses hire marketing specialists is to position their brands. Operating in a highly specialized niche comes with its pros and cons. It certainly makes it easier to dominate a market of little competition, but the more specialized the niche, the fewer specialists you’ll find. This is why hiring a targeted marketing specialist is essential to establish your brand and increase its awareness.
6. Keep Strong Competition
Operating in a specialized niche doesn’t mean that you won’t have competition. On the contrary, you might find one competitor dominating the niche. Through getting a highly-detailed report from your specialized marketer about your competition, you’ll be able to provide better solutions for your target audience.
7. Maximize ROI
When you see that your investment is reaping great benefits, you’ll know that your resources are very well maximized. This is what you get from investing in targeted marketing specialists: a great return on investment. The targeted campaigns directly reach your target audience without any wasted efforts, thereby maximizing your revenue.
When it comes to operating in highly-specialized niches, your need for a targeted marketing specialist multiplies. That’s due to their ability to accurately analyze your target audience’s behavior and study the trends of your market. As a result, they’re able to create effective social media strategies, meanwhile, you get invaluable insights that help you increase your profit and provide better services. You’ll witness the positioning of your strongly-competing brand, getting solid proof from your high ROI.